02
STRATEGY
This strategy session was created to align and guide all of our brand’s actions and communications. Here, you will find guidelines that cover the technical, emotional, and personality aspects of our identity, as well as an in-depth understanding of our target audience and the key differentiators that make us unique. Our goal is for this material to serve as a practical and inspiring guide, serving as a constant reference for managers, employees, and anyone who wants to learn about and strengthen the brand.
about us
ZD delivers more than technology: we deliver solutions that transform challenges into opportunities. We are strategic partners, offering personalized, reliable and transparent service. Our agility is not measured only by speed, but by the ability to facilitate processes and optimize the customer experience, ensuring confidence and quality at every stage.
MISSION
We offer strategic software testing services with independent verification and validation solutions that build trust and enhance the quality of our clients’ applications — always using modern methods and technologies aligned with the evolution of the software market.
vision
To build digital trust and be globally recognized as a software quality specialist — leading innovation in QA through AI and intelligent automation to drive application excellence at scale.
VALUES
HISTORY
Experiences are the basis for forming opinions and values. By transforming experiences into narratives, knowledge is shared in an authentic way. Understanding the path taken helps to clearly define the next steps and maintain focus on the desired goal.
Knowledge
Knowing how to store, access and apply information at the right time is essential to finding good solutions. You don't need to know everything, but mastering your area allows you to combine knowledge, generate new ideas and apply what you know in a practical way.
scanning
With agile thinking and a focus on relevance, it is necessary to deliver quality content to an audience with broad access to information. Being attractive and aware allows us to understand the present and project values for the post-digital future.
Competence
By demonstrating your qualities and sharing your knowledge, you can identify needs and contribute to individual and collective processes. Well-founded actions build solid structures and reveal purpose in each decision. When ideas materialize into actions, they generate connections and a sense of belonging.
Trust
For being by your side to feel safe, you need to show clarity of direction and purpose. Acknowledging vulnerabilities with maturity strengthens an optimistic and authentic vision. When you believe with conviction, it becomes possible to transmit that value and attract others to the same movement.
Satisfaction
Being present in this moment requires acting with impact, seeking to generate in others the fulfillment they expect. To do this, it is necessary to maintain a validated and positive image, because only those who truly achieve satisfaction in those they reach will truly win over those who achieve it.
HAPPINESS
A presence that generates smiles shows that the collective work was successful. Shared happiness arises from the feeling of belonging and connection with the moment. Feeling fulfilled is recognizing yourself in what you are experiencing with others.
Ownership
We take initiative, act with autonomy and responsibility, and are accountable for the outcomes we deliver. We understand our individual role and impact, always aiming to generate value for the team and the organization.
Transparency
We foster open, fact-based communication, with accountability in every interaction. We share information transparently — even in difficult conversations — to build mutual trust and strengthen long-term relationships.
Team Mindset
We work collaboratively, with mutual support and respect. We believe in committing to team goals as the foundation for building smart, technology-driven solutions.
Client Partnership
We act as strategic partners, working side by side with our clients through active listening, constant exchange, and a clear focus on business value. We build trust-based relationships and respond with agility.
Results-Driven
We operate with efficiency and forward momentum. By understanding the client’s context and suggesting practical, innovative solutions, we transform challenges into opportunities and proactively anticipate needs.
purpose
Through the experience and knowledge acquired working in the market since 2004, we perform focused and extremely specialized services in the diagnosis and evaluation of software quality, in order to guarantee the effectiveness in the digital transformation of your business.
archetypes
Archetypes represent universal patterns of behavior and personality that help humanize and connect a brand to its audience. They guide the way we communicate and build our identity. Understanding our archetype is essential to creating consistent and authentic messages.
NOMAD
Your home is defined by the present moment. Seeking to find a better condition for your existence, you make wandering your preferred lifestyle. You feel most fulfilled while in motion — the journey itself is your purpose.
Your daily actions involve:
Walk
Leave
FIND
specialist
Being concerned with knowing certain topics in detail, he recognizes their value due to the depth of his knowledge. As he can be considered a representative of that subject, it is not uncommon for his opinions to be requested on a case-by-case basis.
Your daily actions involve:
Search
Specify
Entire
personality
We are the doctors of technology because we also make a diagnosis based on an assessment of something that is not going well and in some cases we need to give bad news. So the best way to learn how to communicate is to understand how doctors communicate. With that in mind, our three main personality traits are: